Escapes & Expeditions Ontario Travel Booklet
Art Direction & Designer:
Julie Rimando

Project Objective ✍🏽
The primary objective of this project is to create a captivating and informative travel booklet for Destination Ontario, positioning the province as a must-visit destination for a diverse audience.
Insights ✨
By strategically showcasing Ontario’s lush and vibrant landscapes, the booklet aims to inspire and compel readers to explore the beauty of the region. The crisp and clean layout ensures that readers can easily access the information they need, fostering excitement and anticipation for their Ontario adventure.
My overarching goal is to elevate Ontario’s appeal as a top travel destination, encouraging travelers within Ontario, Canada, and around the world to not only include Ontario in their travel plans but to return repeatedly to experience its natural wonders.
The mood of the booklet is carefully curated to be vibrant, enticing, and warm, aligning with the energetic and welcoming spirit of Ontario. Our target audience, ranging from young adults to middle-aged individuals, singles, and families, comprises active, adventure-seeking explorers. The booklet will cater to their interests, providing them with a comprehensive guide to fun and exciting local activities, thereby strengthening Ontario’s position as a premier destination for memorable travel experiences.



