Air Transat: Because YOU deserve it
Designer & Copy Writer:
Julie Rimando
Project Objective
The primary objective was to elevate the brand presence of Air Transat through a series of meticulously crafted print and digital ads. The mission is to seamlessly blend compelling communication, and breathtaking design visuals, ensuring that each piece stands as a testament to Air Transat’s commitment to providing unforgettable travel experiences.
Insights
Print Campaign
My goal was to evoke longing in my target audience through vibrant images, catering to busy lifestyles with luxurious vacation visuals, with the classic ‘cheers picture’ as a universal symbol of the desire for a getaway.
Highlighting Air Transat’s flights to both Caribbean paradises and European gems, I showcased diverse destinations. One ad featured a peaceful scene in France, with an individual enjoying French pastries and coffee against the Eiffel Tower, conveying the essence of relaxation and indulgence in European experiences.
Incorporating family vacations was crucial in this campaign. It depicts a heartwarming scene of a family celebrating a beach day success with a sandcastle, lingering to enjoy the beauty of the sunset, symbolizing the importance of extending moments of joy.
Social Campaign
Caption:
You know what sounds good? A Parisian view, smooth coffee & French Pastries. It’s time to indulge in what the world has to offer. #BecauseYOUdeserveit
Copy: PLOT TWIST
Poll: You stay longer because
A. The Sunset
B. To catch the last waves
C. YOU deserve it
Caption:
Let’s play would you rather. Would you rather cheers from hot cocoa sitting on a freezing park bench or would you rather cheers from tropical cocktails sitting on a sunny beach? Let’s be honest, it’s the second one. Submit that vacation request now. #BecauseYOUdeserveit
The message is clear: With Air Transat everyone deserves relaxation and the freedom to prolong moments of joy, affirming the universal right to well-deserved vacations and the desire to savor life’s precious moments
