AM2PM Energy: Fuel your day. Ignite your night
Team
Julie Rimando | Joshua Perez | Rhandell Mart Acena | Ronen Russamee
Project Objective ✍🏽
The primary objective of this project is to conceptualize, create & launch a dynamic and innovative energy drink to appeal to the target audience.
Target Audience
- The busy, ambitious older Gen Z to Millennial.
- From students to those just starting in their careers to those working on a side hustle.
AM2PM ENERGY gives you the extra push to meet your goals.
Insights ✨
AM2PM Energy’s visual identity features a lightning bolt motif, symbolizing its energizing essence, crafted with bold typography using Adobe Illustrator for sharp, assertive features. The color scheme comprises a classic black and white palette for a sleek foundation, with each flavor distinguished by a unique gradient transitioning from light to dark hues. This gradient represents the transition from morning to night, emphasizing the drink’s suitability for any time of day and reinforcing its functional and lifestyle aspects, enhancing shelf appeal.
Selected three core flavors that align with both traditional preferences and emerging trends in the beverage market. Each flavor name incorporates an energetic action word – “Punch,” “Kick,” and “Pump” – reflecting the invigorating nature of our drinks and resonating with our dynamic consumers’ lifestyles.
These flavors are:
Fruit Punch
A classic blend that resonates with a broad consumer base, offering a familiar yet invigorating taste experience.
Strawberry Kiwi Kick
Combing the richness of strawberry with the zest of kiwi, this flavour appeals to those seeking a refreshing and slightly exotic taste profile.
Peach Mango Pump
Recognizing the growing popularity of these flavors, we have created a fusion that delivers a tropical, sweet, and vibrant taste sensation.
